Part 3, How Socially Responsible Can a Company Be? and How Not to Be a Cookie-Cutter Chain Summary and Analysis

With corporate growth comes exposure and Howard is amazed at the individual and group detractors rising up with claims that Starbucks has other than positive intentions in the markets in which it opens stores and in its commitment to worthy global causes. One such situation is a defamatory campaign launched by a group of Guatemalan labor activists in Chicago, claiming that Starbucks pays Guatemalan workers two cents a pound for beans which Starbucks will sell for nine dollars a pound. Starbucks employs no coffee pickers and has no control over how much their coffee growers pay their workers, facts of which the general public has no knowledge.

After this unfortunate public...