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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. _________ and ________, two demographers at the Census Bureau, re-run the Harvard-Yale study using 1980 data and find a major flaw in the study and its calculations.
(a) Neil Bennett, David Bloom.
(b) Patricia Craig, Neil Bennett.
(c) David Bloom, Jeanne Moorman.
(d) Jeanne Moorman, Robert Fay.

2. Faludi states that in 1986, NBC and Cosmopolitan warn women of three side effects of divorce including:
(a) Depression, loneliness, and an empty bank account.
(b) Loneliness, depression, and childlessness.
(c) Childlessness, bitterness, and financial ruin.
(d) An empty bank account, bitterness, and loneliness.

3. How does Women's Wear Daily serve the feminist movement and the fashion industry?
(a) It convinces women to buy into overly feminine and exploitive clothing to work; male fashion designers attempt to fight against the trend, but this is what women want to buy.
(b) It tries unsuccessfully to convince women to buy into overly feminine and exploitive clothing to work; male fashion designers attempt to fight against the trend, but this is what women want to buy.
(c) It tries unsuccessfully to convince women to buy into overly feminine and exploitive clothing to work, male fashion designers create these clothing lines and women do not buy the attire.
(d) It convinces women to buy into overly feminine and exploitive clothing to work; male fashion designers create these clothing lines and women buy the attire.

4. Retin-A is approved by the FDA to treat _____________ and is eventually marketed to treat ________.
(a) Acne, acne.
(b) Wrinkles, wrinkles.
(c) Wrinkles, acne.
(d) Acne, wrinkles.

5. This fragrance initially "celebrates women's liberation" but eventually ran campaigns in which under-aged models were used.
(a) Mystique.
(b) Beautiful.
(c) Charlie.
(d) Estee Lauder.

Short Answer Questions

1. What outlet first declares that women's chances of conceiving drops not after age forty but after thirty?

2. By questioning whether the "backlash" is a new phenomenon, some social observers admit that there has been:

3. What are the findings of the 1987 survey conducted by Fortune magazine on the issue of "bailing out," the term used to describe female MBA students opting for less demanding careers to concentrate on marriage and family?

4. All of the following are researchers on the Harvard-Yale marriage study EXCEPT:

5. In 1987, what does NBC identify as the possible "yuppie disease of the '80s"?

Short Essay Questions

1. In your opinion, why do you believe that society markets marriage and children to women much more than to men?

2. Briefly explain the series of events that occur after the New York Times announces a "back-to-the-home trend" in 1980 based on six Ivy League undergraduates.

3. Discuss the implications of the misinformation perpetuated by the Harvard study.

4. Discuss how the backlash uses the technique of divide and conquer. Analyze how each of the following pairs of women can be pitted against each other: single versus married, working versus homemakers, and affluent versus working poor.

5. Chronicle the evolution of Ms. magazine in the 1980s.

6. The cosmetics industry has a long history of dictating difficult and unhealthy trends for women's bodies. Discuss what physical looks and trends are pushed from the Victorian era through 1970 according to Faludi.

7. What is the purpose of the book Backlash: The Undeclared War against American Women?

8. On the issue of women's liberation and equality, compare the perspective of politicians, journalists, and business leaders versus those of women.

9. In a survey of men, it was found that only a small percentage truly supported equality for women. Identify two reasons why men would support equality for women and two reasons why they would not support this initiative.

10. Who is Dr. Robert Harvey and why is he discussed in the chapter on the cosmetic industry?

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