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America 1930-1939: Fashion Research Article from American Decades

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In response to the Depression, dress designers adopted the values of simplicity and efficiency. Paris remained the world's fashion capital, but French fashions were too expensive for most Americans, so American clothes manufacturers copied Parisian originals for the average woman at a price she could afford. A new generation of young designers, including Claire McCardell, Elizabeth Hawes, Charles James, and Muriel King, translated French fashion for a range of consumer pocketbooks, from French-influenced originals for those who could afford them to modestly priced copies for the average shopper. By offering American women fashions with flair, style, and sensible prices, American designers in the 1930s laid the groundwork for what in the 1940s would become a distinctive American style.

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This section contains 121 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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