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America 1930-1939: Fashion Research Article from American Decades

This Study Guide consists of approximately 54 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1930-1939.
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Alfred P. Sloan of GM weathered the Depression by intensifying and refining what he called "constant upgrading of product," another name for planned obsolescence. By producing a car "for every purse and purpose," his strategy called for blanketing the market with a car at the top of every price range and encouraging consumers to trade up — for instance, from a midprice Chevrolet to a Cadillac via a Pontiac, Oldsmobile, or Buick. Sloanism, as it was soon called, propelled GM to new dominance of the automobile industry, beating Ford in sales throughout the decade. Sloan's emphasis on styling and trade-ins perfectly matched the public's appetite for new styling and more-exciting automobiles.

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This section contains 116 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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America 1930-1939: Fashion from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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