An examination of an advertisement for "A Diamond is Forever" taken from W magazine, which attempts to create a need among women for the "right hand ring." Marketers develop this ring for the woman who knows how to work hard and clearly demonstrates the power and perception women feel towards diamonds.

The Gillette ads from the 1950's to 2004 portray the declining competitiveness and consumer growth of the expanding Gillette razor industry.

Basic descriptions of the three main categories of advertisements: commercial ads (designed to sell goods and services), commonweal ads (which are messages from the government and social organizations), and regional ads (messages targeted to specific geographical regions).