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Faking It & Focus Groups
Essay Grade: 84%   (338 words, approx. 1 pages)
Essay attempts to answer the question, "Do actors invalidate focus groups?"
Food Product Development
Essay Grade: 88%   (0 words, approx. 0 pages)
My intention is to rejuvenate the rice crispy snack by creating a line extension from the existing product, where the recipe will be altered in order to create something new and exciting. My purpose for creating this product is to expand the market share of the rice crispy snack, with that my aim is to reach an extended target market.
Fox Broadcasting Company
Essay Grade: 83%   (1,310 words, approx. 4 pages)
An analysis of the Web site for the Fox Broadcasting Company, in which it describes how Fox has changed in the twenty years since their debut to suit the needs of their target audience.
Frigidaire Product Positioning
Essay Grade: 81%   (0 words, approx. 0 pages)
Using information from a Frigidaire case study, this essay provides suggestions as to how Frigidaire should position its new front-loading washing machine into its target markets. These markets include families and selected cities in the nation's "Sun Belt" that are concerned not only with performance and fashion, but also with ecological conservation.
Fundamentals of Marketing Segmentation
Essay Grade: 92%   (1,310 words, approx. 4 pages)
Essay describes the fundamentals of market segmentation.
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