Summary

Tolentino opens the chapter with an introduction on Billy McFarland, who devised the Fyre Festival. Fyre Festival was supposed to be an exclusive music festival for 10,000 people in the Bahamas. It promised major musical acts, Instagram worthy parties, and deluxe accommodations. McFarland hired popular influencers such as Kendall Jenner and Bella Hadid to promote the event on Instagram. Despite these promises, McFarland did not pick an actual site until two months before the festival. When the production team landed, they quickly recognized that nothing had been established. The top producers quit, and FyreFest became the most covered disaster of the year. Charter flights did not arrange in time for attendees, and the site featured disaster-relief tents and loose mattresses with Styrofoam boxes containing cheap sandwiches. Fyre Fest was quickly established as America’s first all-millennial scam event...