Chapter 12, High Gear, Chapter 13, Media Magic Summary and Analysis

Ray's personal life affects the company again when he decides to divorce Jane for his second attempt to marry Joan. His personal life is causing difficulties and so he begins to relinquish power to Fred Turner and starts a new life with Joan. Kroc does not hang on too long, especially now that Sonneborn is gone and McDonald's is in the hands of people he can trust. Turner keeps a low profile and Kroc enjoys his fame.

To the present day [1996], Turner has run McDonald's longer than its founder but has never showed him up; he is a modest man. Kroc remains the spokesman throughout the 1970s, but Turner is the man behind the scenes and continues to defer to him in many ways. This restores harmony while giving Turner lots...