Chapter 10, Going Public, Chapter 11, McDonald's East, McDonald's West Summary and Analysis

A love interest and divorce moves Kroc to California in the early 60s and this changes the direction of the company. He divorces his wife Ethel and tries to marry a woman named Joan Smith, but she breaks off the engagement. He marries Jane Dobbins Green on the rebound. In California, Ray decides to focus on taking over the West Coast market as a linchpin of the McDonald's business strategy.

With control now split into divisions, Turner becomes more sophisticated in running McDonald's operations. However, they do have some conflicts, particularly with Sonneborn, who comes into power and begins to consolidate control over the corporation through his financial influence. The author details the tension between Kroc and Sonneborn over control of McDonald's assets.

One major move is...