Franchising - Research Article from Encyclopedia of Management

This encyclopedia article consists of approximately 7 pages of information about Franchising.

Franchising - Research Article from Encyclopedia of Management

This encyclopedia article consists of approximately 7 pages of information about Franchising.
This section contains 1,904 words
(approx. 7 pages at 300 words per page)
Buy the Franchising Encyclopedia Article

When an individual has the desire and drive to run their own business but lacks a strong idea for a company, this person may look to franchising in order to be their own boss and run a proven business. Franchising is an agreement or alliance between two organizations—the franchisor and the franchisee. The franchisor has the business model, training materials, and other materials for the business. The franchisee is the entrepreneur who agrees to operate a branch of the business in their location while paying the franchisor various fees and royalties for the use of the business idea or model.

Types of Franchising

Business-format franchising exists when a franchisor allows someone to market products or service, using the business name or trademark, in return for fess and royalties. When franchising is mentioned, most people think of this business-format franchising, like McDonald's, AAMCO Transmission, or Molly Maid. There...

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This section contains 1,904 words
(approx. 7 pages at 300 words per page)
Buy the Franchising Encyclopedia Article
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Franchising from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.