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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Chapters 6 - 8).

Multiple Choice Questions

1. In Chapter 6, who persuaded the National Science Foundation to allocate $60,000 to him for a behavioral science research center?
(a) Marshall McLuhan.
(b) Amos Tversky.
(c) Paul Hoffman.
(d) Danny Kahneman.

2. Which of the following was a problem for Kahneman and Tversky in their investigations of biases and heuristics?
(a) They did not have the intellectual tools to understand what they were finding.
(b) They did not have the funding to complete their research.
(c) They did not have the time to complete their research.
(d) They did not have the physical stamina to complete their research.

3. What did many people who knew Tversky remember most about him?
(a) His sonorous voice.
(b) His story-telling ability and great intelligence.
(c) His cooking skills.
(d) His physical presence, as he was a large man.

4. What did both Tversky and Kahneman sense regarding their joint work during their year in Eugene?
(a) Less financial opportunities for both of them.
(b) More financial opportunities for both of them.
(c) Growing interest in their work.
(d) A waning interest in their work.

5. Why does Morey choose to ban nicknames from use on the NBA team he manages?
(a) They can give the team a bad reputation.
(b) They can hurt players' feelings.
(c) They can lead to fights on the court.
(d) They can add to bias and cloud judgment when picking players.

Short Answer Questions

1. What kind of class did Morey enroll in during his time at Harvard Business School?

2. What was Marc Gasol's nickname that blinded Morey and some others from seeing his true talent?

3. Which fellow student did Tversky have an intense relationship with in school?

4. Where did Daryl Morey go to college?

5. Which psychologist's work prompted Tversky to travel to Michigan to study?

(see the answer key)

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