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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What does Gyges' ring do?
(a) It makes him invisible.
(b) It makes him omniscient.
(c) It makes him a giant.
(d) It makes him immortal.

2. What portion of the full commission does the seller's real estate agent generally get to keep?
(a) One third.
(b) One fourth.
(c) All of it.
(d) One half.

3. What action led to a reduction in blood donors in the 1970s?
(a) Donors' names listed in the local paper.
(b) Monetary compensation.
(c) A new type of needle.
(d) An STD test.

4. What percentage of people actually pays for Paul Feldman's wares?
(a) 12%.
(b) 87%.
(c) 100%,
(d) 50%.

5. According to Levitt, what do humans primarily respond to?
(a) Flattery.
(b) Passion.
(c) Fear.
(d) Incentives.

Short Answer Questions

1. According to the authors, what is the easiest way to ensure your will not get a good response to your dating profile?

2. What comedic Hollywood icon does Levitt quote regarding honesty in this chapter?

3. What surprising fact about themselves do 7% of the men in the dating-site study reveal on their profiles?

4. In summation, what does Levitt claim was the source of the Klan's power in the twentieth century?

5. Informational asymmetry indicates the use of information for what?

(see the answer key)

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