Carl Ally, 74, advertising executive whose aggressive style included naming rival companies in ads, 15 February 1999.

R. Stanton Avery, 90, businessman and inventor of the self-adhesive label that bear his name, 12 December 1997.

Cesar Estrada Chavez, 66, labor activist, founder of the United Farmworkers of America, 23 April 1993.

Jack Kent Cooke, 84, owner of newspapers, sports teams, and television stations, 6 April 1997.

Max Factor Jr., 91, cosmetics mogul and inventor of the smudge-proof lipstick and waterproof mascara, 7 June 1996.

Avery Fisher, 87, founder of electronics company and philanthropist, 26 February 1994.

Julio R. Gallo, 83, cofounder and president of E & J Gallo Winery, one of the largest wineries in the world, 2 May 1993.

Harold Sydney Geneen, 87, British-born U.S. businessman who transformed ITT from a small company into an international conglomerate, 21 November 1997.

Thomas W. Gleason, 92, labor union official, former president of the International Longshoreman's Association, 24 December 1992.

Robert Klark Graham, 90, developer of plastic shatterproof eyeglasses, 13 February 1997.

Harry Brakmann Helmsley, 87, self-made New York real-estate billionaire...