America 1960-1969: Business and the Economy Research Article from American Decades

This Study Guide consists of approximately 52 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1960-1969.

America 1960-1969: Business and the Economy Research Article from American Decades

This Study Guide consists of approximately 52 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1960-1969.
This section contains 278 words
(approx. 1 page at 300 words per page)
Buy the America 1960-1969: Business and the Economy Encyclopedia Article

The first serious overseas challenge to the U.S. automakers came from a small, rather odd-looking, four-cylinder import from Germany called the Volkswagen (VW). It was originally designed in the 1930s as the answer to Adolf Hitler's dream of producing a car for the German masses (Volkswagen translates as people's car). World War II intervened, however, and the car was never built. At war's end American and British firms considered buying Volkswagen, but with the factory destroyed and only one model plan, they declined. The German government picked up the pieces and began production slowly. Over the next few years, the awkward "Bug," as it would affectionately be called later, became a common sight on German roads. Volkswagen's entry into the United States went largely unnoticed until company executives realized that to break into the American market, VW had to guarantee good service...

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This section contains 278 words
(approx. 1 page at 300 words per page)
Buy the America 1960-1969: Business and the Economy Encyclopedia Article
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America 1960-1969: Business and the Economy from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.