Helicopters and Baby Kissing.

By 1950 Madison - Avenue copywriters and their pithy sloganswere figuring prominently in the campaigns of votehungry politicians. But the 1950 elections.in Connecticut soon captured'the nation's attention: two - ad men had teamed up to sell themselves as candidates. Democratic gov. Chester Bowles, up for reelection, and his choice for the vacant Senate seat, William Benton — the two being former partners in the New York advertising firm of Benton and Bowles —- toured the state in a helicopter sporting a large placard that read Here's Bill Benton! A sound truck blaring campaign slogans would arrive ahead of the helicopter to attract a crowd, and Benton and Bowles would descend from the skies to pass out campaign buttons and kiss the babies of the dazzled citizenry.

Whiffenpoofers Get Out the Vote.

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