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Encouraged by his success, Johnson decided to expand into restaurants. He opened his first restaurant in Quincy, Massachusetts, in 1928 and did a booming business until the stock-market crash in 1929. His restaurant closed. However, Johnson's ice cream business continued to flourish throughout the Depression. He soon had more than a dozen stands in the Boston area that specialized in hot dogs and ice cream. He continued to expand the variety of ice cream flavors he offered, arriving eventually at twenty-eight, a figure that became a trademark for Howard Johnson establishments.
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This section contains 95 words (approx. 1 page at 300 words per page) |
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