Steve Jobs - Chapter 24: The Restoration Summary & Analysis

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Summary

In 1996, Steve Jobs told Larry Ellison that he planned to let Apple buy NeXT, become elected to the board, and eventually insert himself as CEO. This did not go quite according to plan. In Jan. 1997, Jobs became a part-time advisor for Apple. This was followed by Gil Amelio delivering a disastrous speech at that year’s MacWorld. Jobs then began inserting NeXT employees into important roles in Apple and attempted to remove the Apple Newton (their PDA and one of Sculley’s few innovations) from the product line. All of this was happening while Jobs was bad-mouthing Amelio to the Apple board and the company was losing massive amounts of money. The board then decided that they would have a better chance of becoming financially stable if they elected Jobs to the board and fired Amelio.

They did this and attempted to...

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This section contains 482 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
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