Steve Jobs - Chapter 23: The Second Coming Summary & Analysis

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Summary

After the NeXT computer in 1988 was met with very mediocre sales. This caused (much to Jobs’ dismay) NeXT to license its operating system to IBM. This had to be done, as NeXT was being crushed by the competition of Microsoft. At this time, Apple was facing the possibility of bankruptcy. Jobs told the author that this was due to the executives only focusing on profit. At one point, Larry Ellison, the CEO of Oracle, considered buying a majority stake in Apple and inserting Jobs as the CEO.

In order to survive, Apple needed an object based UNIX operating system. They had two options, Apple could either buy a small company called Be or purchase NeXT, as they both had UNIX based operating systems. NeXT was purchased by Apple due to the fact that NeXT had both hardware and software. Jobs decided...

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This section contains 323 words
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Buy the Steve Jobs Study Guide
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