Steve Jobs - Chapter 22: Toy Story Summary & Analysis

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Summary

Disney eventually decided to consider a production deal with Pixar. Eventually, after much back-and-forth negotiating, Jobs and Jeffrey Katzenberg from Disney decided that Disney would fund a film if Disney retained the rights of the characters and sequels, however, Pixar would receive 12% of the ticket revenue. After this deal was in place, John Lasseter pitched “Toy Story.” As Disney did have some creative control over the film, Pixar was forced to follow Katzenberg’s notes, which included making the character Woody a sort of antagonist. However, this idea was scraped when the first half of the film was shown to Disney and they disapproved. Katzenberg then decided to follow Lasseter’s vision.

On Nov. 9th 1995, “Toy Story” premiered (one premiere hosted by Disney, one by Jobs). The film ended up making $192 million domestically and $362 million worldwide. During the press for “Toy Story...

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This section contains 347 words
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Buy the Steve Jobs Study Guide
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