Steve Jobs - Chapter 19: Pixar Summary & Analysis

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Summary

In 1985, George Lucas tasked Ed Catmull will selling Lucasfilm’s computer animation wing. Steve Jobs, while at NeXT brought it for $5 million and used another $5 million to assure that it would be its own company. The company’s name, Pixar, came from their primary product, the Pixar Image Computer. However, Pixar did not just make hardware, but they created animation software as well. However, the company was not profitable, as the Pixar computer was too expensive for consumers, even after Jobs had the company create a more affordable model. One of Pixar’s employees, John Lasseter who used to work for Disney, became fast friends with Jobs. Jobs loved the short animations that Lasseter created. One of Lasseter’s films, “Luxo Jr.” (deriving from the Luxo lamp, which is Pixar’s logo to this day) was nominated for an Academy Award but did...

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This section contains 443 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
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