Steve Jobs - Chapter 17: Icarus Summary & Analysis

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Summary

1984 was mostly a good year for Steve Jobs. He opened the Mac factory (even though some of the robots did not work due to his design requirements) and he became a minor celebrity. However, Mac sales began to taper off in the second half of 1984, as the Macintosh had little RAM and was prone to overheat. Jobs attempted to solve this by using leftover Lisa shells to sell the Mac XL. The sales of the Macintosh XL were average and the fact that Jobs and the Apple executives could not agree on marketing strategies simply did not help.

Jobs began frustrating those around him. He refused bonuses to Macintosh engineers that were on vacation and he made Apple’s design firm blacklist Woz’s new TV remote product. This came to a head when John Sculley approached Jobs and explained that he was...

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This section contains 587 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
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