Steve Jobs - Chapter 14: Enter Sculley Summary & Analysis

This Study Guide consists of approximately 58 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Steve Jobs.
This section contains 384 words
(approx. 1 page at 400 words per page)
Buy the Steve Jobs Study Guide

Summary

Before the Macintosh’s launch Markkula’s wife forced him to step down from the post of Apple’s interim president. This initiated a search for a replacement, as they refused to choose Jobs because they thought he was not yet mature enough for the position. Their first pick was an IBM executive whom was not the right fit. The next pick was John Sculley, president of the PepsiCola division of Pepsi. Jobs liked this choice and began courting him so he would take the job. They got along well, and Jobs appreciated his design tastes (based on his house’s doors).

Later, Jobs was ready to show Sculley the Macintosh to possibly convince him to come onboard. The engineers designed a program involving an anthropomorphic Pepsi can. He seemed to like the product. Steve also showed him a sketch of a...

(read more from the Chapter 14: Enter Sculley Summary)

This section contains 384 words
(approx. 1 page at 400 words per page)
Buy the Steve Jobs Study Guide
Copyrights
BookRags
Steve Jobs from BookRags. (c)2016 BookRags, Inc. All rights reserved.
Follow Us on Facebook