Steve Jobs - Chapter 8: Xerox and Lisa Summary & Analysis

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Summary

In the late 1970s, Steve Jobs became bored with the development of the Apple III, so he began working on a different project. He first looked at a touch screen project and rejected it, he then moved to a different Apple project that he named Lisa. This Lisa computer was being developed at the same time as the Apple III and the early stages of a computer, developed by an engineer named Raskin, that would eventually be called the Macintosh.

During the development of the Lisa, Jobs let Xerox invest in Apple if he could look at their technology. After strong-arming them, Jobs witnessed their mouse and Graphical User Interface Technology (GUI) (the type of technology that modern computers use, think mouse use and drag-and-drop instead of command prompt).

Citing Picasso, Jobs reverse engineered the technology and attempted to use it...

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This section contains 355 words
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Buy the Steve Jobs Study Guide
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