McDonald's: Behind the Arches - Chapter 1, Yes, There is a McDonald Summary & Analysis

John F. Love
This Study Guide consists of approximately 29 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of McDonald's.
This section contains 519 words
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Chapter 1, Yes, There is a McDonald Summary and Analysis

There really is a McDonald, Richard J. McDonald. When McDonald's is going to close its original 1955 store in Des Plaines, IL, the topic of Richard McDonald arises because people become interested in the store's history. The two brothers have been forgotten in McDonald's lore. Ray Kroc's first McDonald's is not the first; the credit goes to Richard and his older brother Maurice, or Dick and Mac, as they were known. They invent McDonald's but lack drive and organizational skill. However, they discover fast-food, not Kroc.

The McDonald brothers are unemployed in the early 1930s, looking to make it big. Their cross-country search for work takes them through Hollywood, among other places. In 1937, Californians are driving more and more automobiles. Some have already conceived of curb-side service, and the first carhop drive-in...

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This section contains 519 words
(approx. 2 pages at 400 words per page)
Buy the McDonald's: Behind the Arches Study Guide
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