Sports and the Changing Tides of American Culture in the 1960s - Research Article from Sixties in America Reference Library

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The Power of Money

Throughout the first half of the twentieth century, amateur sports had been heralded as the ideal form of athletic competition. Amateur sports, it was believed, were pure. Athletes competed for the glory of the game, not for money. They dedicated themselves to the glory of their college or, in the case of the Olympic Games, their nation. Though professional sports had a following—especially professional baseball—paid athletes were generally not held in the same positive light as their amateur counterparts, for it was thought that they were corrupted by their desire for money. But the innocence of the amateur athletic ideal was undermined by commercial pressures during the 1960s.

For more than fifty years, college sports had been the most popular form of athletic entertainment, with allegiances to teams formed on a...

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This section contains 2,667 words
(approx. 9 pages at 300 words per page)
Buy the Sports and the Changing Tides of American Culture in the 1960s Encyclopedia Article
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Sixties in America Reference Library
Sports and the Changing Tides of American Culture in the 1960s from Sixties in America Reference Library. ©2005-2006 by U•X•L. U•X•L is an imprint of Thomson Gale, a division of Thomson Learning, Inc. All rights reserved.
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