As Advertised in Vogue Summary and Analysis

The Provence region is experiencing an influx of visitors. A high-speed train is planned for the area to cut the travel time from Paris. The tiny airport in Avignon is boasting direct flights to New York and will probably soon be referred to as Avignon International Airport. The food and shops of Provence have been discovered and word is spreading. Elites, including those in the world of fashion, are making the Provence region a fashionable place to vacation. The Lubéron is described in a recent issue of American Vogue as "the secret of South France." French Vogue follows up with a twelve-page spread about the Lubéron. "Good-bye privacy," he says.

While the tourists are disrupting the tranquility of the Lubéron, real estate prices are increasing by unheard of amounts. The local real...