Perspective

In this book, the author intends to exploit the rules of epidemics. He encourages the reader to pay attention to the little details that cause an outbreak of a new product or idea. In doing so, the reader may be able to introduce and escalate ideas that benefit society.

Gladwell shows much research in his efforts to communicate his ideas adequately. The time invested points to a life's work, rather than a passing and temporary interest. The author gains expertise from interviews with various experts and witnesses. Gladwell inserts with much variety interviews with financial advisors in Texas and tapes of monologues of children in New York.

Though Gladwell extends the premises of his theory to any change-driven reader, the most receptive audience would be young adults, who respond positively to change. In anticipation of such an audience, Gladwell refers to examples with which the audience would be...