Chapter 5, A Billion Dollars, One Nickel at a Time Summary

The author gives Bill Gross credit for creating the business model that Google needs to become profitable. Gross has a long history of starting successful businesses, and his entrepreneurial instincts lead him to a model that involves small individual transaction profit with very large transaction volume. He makes his millions a nickel at a time. Bill Gross is also man with an abundance of ideas for new businesses. Through his relationship with Steven Spielberg, Gross decides to create a company known as IdeaLab to enable his perfect job. The perfect job for Gross is to think up new ideas all day long and let other people carry out the tasks he considers too mundane. If a business idea takes off, fine. If not, then move on to...