Summary

Just like a research paper, a speech begins with an introduction and ends with a conclusion. In Chapter 10, the text takes the student through the process of crafting these two important parts of any speech.

The introduction is the speaker's opportunity to create a favorable first impression for the audience. It is also the first opportunity to engage the audience, capture their imagination, and make them want more. There are four elements of a successful introduction.

After being introduced, the speaker must maintain the attention and interest of the audience by quickly relating the topic to them. The speaker has the best chance of keeping the audience’s attention by quickly relating the topic to them. By using vivid language and engaging scenarios, the speaker will keep the audience listening. The purpose of the speech should be stated immediately...