Chapter 17: Running a Successful Company: Ten Rules that Worked for Me Summary and Analysis

Sam delineates the top 10 rules that helped him achieve the success that he enjoys with Wal-Mart.

1. Commit to your business.

2. Share your profits with your associates and let them share in your success.

3. Motivate your partners.

4. Communicate everything you can to your partners and associates.

5. Appreciate everything your associates do for your business.

6. Celebrate your success and find humor in your failures.

7. Listen to everyone in your company and find ways to get them talking.

8. Exceed your customers' expectations and enjoy their return.

9. Control your expenses and control them better than your competition does.

10. Swim upstream. Go against the current. Experiment.