Your Trusted Friends Summary and Analysis

The McDonald's corporate headquarters is located in Oak Brook, Illinois and sports a gift shop, a museum and McDonald's University, where manager, executives and franchisees receive training in the corporate culture—quality, service, cleanliness and value. Like Carl Karcher, Ray Kroc was not of wealthy stock. His early life mirrored that of Walt Disney in many ways and, in fact, the two men served together in World War I and both eventually landed in Southern California. While Disney was certainly more well known, Ray Kroc may have actually influenced American culture far more. HOwever, both men had a unique and iportant ability, that is, the art of selling things to kids. They set in motion a tidal wave of imitators who saw an entirely new market to tap, and huge corporations jumped on the wave avidly...