How did Purdue sales representatives target physicians to prescribe high quantities of OxyContin?

Purdue sales representatives often targeted physicians who were under stress themselves due to physical challenges or debts. Another tactic was to target general practice or family practice physicians who had little education about prescribing pain medicines.

How did Arthur Sackler make his first fortune?

Arthur Sackler made millions in the pharmaceutical market before OxyContin. He rolled out Librium and Valium, both minor tranquilizers that were widely prescribed for a variety of ailments.

How did Nan Goldin's life intersect with OxyContin?

The celebrated photographer Nan Goldin developed a severe case of tendinitis in Berlin. She had a history of hard drug abuse, but she thought she would be able to handle OxyContin without any problems. Unfortunately, she did become addicted to OxyContin and lost three years of her life to the drug.

Describe the reputation of psychiatry in mid-century, when Arthur saw patients at Creedmoor.