Kathiann M. Kowalski

Tobacco companies target their advertising to teens because they want to replace older smokers who die from tobacco- related diseases, argues Kathiann M. Kowalski in the following viewpoint. She contends that the four major tobacco companies have not kept their 1998 promise to stop marketing their products to youth. Tobacco companies continue to target teens by advertising in magazines with a significant teen readership, she asserts. Kowalski maintains that teens must resist the tobacco companies’ efforts to manipulate them into becoming smokers. Kathiann M. Kowalski writes nonfiction books, stories, and articles for teens and young adults.

As you read, consider the following questions:

1. In Kowalski’s opinion, how do tobacco companies try to lure teens into becoming smokers?
2. According to the author, how many teens are reached by tobacco advertising?
3. To what does...