It is 9 P.M. Monday night, and an announcer asks thousands of professional wrestling fans crowded into a local stadium, "Are you ready to rumble"" A television camera pans the audience as screaming fans of all ages leap to their feet, waving signs and sporting T-shirts that honor their favorite pro wrestling stars. Rock and roll music blares while fireworks explode on either side of a wide ramp that leads to a wrestling ring in the center of the stadium. Stone Cold Steve Austin, with shaved head, bulging muscles, and form-fitting latex wrestling shorts, emerges from backstage to stand defiantly before the crowd, scowling. With a microphone in hand, Austin reveals his elaborate plans to defeat his current nemesis and in the process curses, guzzles beer, parodies biblical verses, and pledges allegiance to no one but himself. Of the more than 7 million people watching at home, some laugh...