Importance of Practical Magick?

Practical Magick is the local Wiccan store in Widow's Vale. For Morgan Practical Magick is a place of solace. She goes there when she feel like she has nowhere else to turn. The presence of other witches and the wisdom of the owners, David and Alyce are a comfort to Morgan. Since Morgan didn't grow up Wiccan, there is a lot about the religion that Morgan doesn't' know yet. By going to Practical Magick, Morgan finds a place where she belongs.