1922-
Designer of Elegant Clothes for Women

American Casual Wear.

Bill Blass is one of a handful of American designers to make casual clothes elegant and comfortable in the 1960s and 1970s. By making comfort fashionable, Blass launched what became known in fashion circles as a distinctly American look. Classic styles and tailoring emphasized the elegance and highbrow look of Blass, but his soft fabrics and exquisite materials reflected comfort and ease. Blass was especially admired for his glamorous, feminine evening clothes. His daytime fashions were considered elegant and simple and were noted for their refined cut, excellent tailoring, and for their interesting mixture of patterns and textures. As well as designing clothes for women, Blass had a line of sportswear, rainwear, Vogue patterns, loungewear, scarves, and men's clothing. He also designed automobiles, uniforms for American Airlines flight attendants, and even chocolates. In 1978 Bill Blass perfume...