Civic Philosophy.

Although the concept of "boosting" a town or region began in the late nineteenth century, the phenomenon of boosterism reached its peak of popularity during the 1920s. Boosterism was a civic philosophy that aimed to advertise towns and cities, promote economic development, foster tourism, and increase civic pride. Business, boosters claimed, was an indispensable part of society: commercial development led directly to improvements in all aspects of life in a town or city. This philosophy manifested itself loudly and brashly during the decade. Citizens, boosters insisted, should have "pep" and aim continuously to "push" their communities' advantages. Anyone criticizing elements of local life were likely to be labeled "knockers" and opponents to progress. The phenomenon of boosterism was a product of the changing nature of American economic life. The sharp increase in commercial occupations such as sales, management, and advertising left more and...