The Tipping Point Chapter Summary & Analysis | Chapter Eight: Conclusion: Focus, Test and Believe

Chapter Eight: Conclusion: Focus, Test and Believe Summary and Analysis

In the conclusion, many of the previously mentioned studies and examples appear again, as may be expected. However, Gladwell opens with a new illustration.

Georgia Sadler desired to spread information about breast cancer and diabetes in the African American community. First, she tried a large-scale approach. She offered meetings in churches after the weekly service. Church represented a place where her audience—young, African American women—gathered frequently in large groups. However, she found few attended and those who did were already reasonably educated. She turned to a smaller approach, then, and found a much larger result.

When Sadler sought for a venue that communicated with as many African American women as their church, she found the hair salon. She realizes that the women of her intended audience spent much time at the salon and put much confidence in their stylist. Sadler began educating the stylists about breast cancer and diabetes. She...
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