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The Tipping Point Study Guide

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by Malcolm Gladwell
About 40 pages (12,091 words)
The Tipping Point Summary

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The Tipping Point Study Guide consists of approx. 40 pages of summaries and analysis on The Tipping Point by Malcolm Gladwell. Browse the literature study guide below:

  Plot Summary

  Chapter Summaries & Analysis

In The Tipping Point, Gladwell follows trends from their inception to their end and tries to discover why some ideas "tip" and others do not. First, Gladwell gives the three rules for the tipping point: contagiousness; the fact that little causes can have big effects; and change happens in one moment. (read more)
      Introduction
      Chapter One: The Three Rules of Epidemics
      Chapter Two: The Law of the Few: Connectors, Mavens, and Salesmen
      Chapter Three: The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
      Chapter Four: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
      Chapter Five: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
      Chapter Six: Case Study: Rumors, Sneakers, and the Power of Translation
      Chapter Seven: Case Study: Suicide, Smoking and the Search for the Unsticky Cigarette
      Chapter Eight: Conclusion: Focus, Test and Believe

  Important People

  Objects/Places

  Themes

  Style

  Quotes

  Topics for Discussion

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    The Tipping Point from BookRags and Gale's For Students Series. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.

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