The Search | Themes

The Search Themes

Youthful Idealism

Page and Brin follow a small youthful vision when first building Google. Looking at the Internet as a mathematical graph with nodes and other components of the model leads to a different way of approaching search that yields better organic results than any of the other search engines can produce. Reaching for better organic search results drives Google's development, but at the price of not having a good business model that will bring revenue into the company. Youthful visions are often characterized by great ideas that lack the practical side of business, which is to make profit. The attempts of Page and Brin to keep Google from becoming like other mature companies show their youthful idealism.

Business Ethics

Google attempts to define itself as a business that does no evil. This goal is likely beyond reach, depending on how one defines evil. Is it evil to take the pay-per-click idea, and then...
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