The Search | Style

The Search Style

Points of View

The author promotes his vision as a primary point of view, where the Database of Intentions will bring greater opportunities for research into an entire culture's intentions, and this research can take several forms, not just the commercial. He brings in other players' points of view through short quotations from interviews. The reader comes to understand what Page and Brin want Google to become, how Schmidt works with the two somewhat eccentric entrepreneurs and what competitors think about Google. Industry pundits and analysts bring their viewpoints forward, and the conclusions tend to change as Google becomes successful. The author reaches back in time to earlier works that lend depth to the stories and laterally in time to current industry writers. The overall effect gives balance and credence to the book, as opinions and observations espoused are mostly from the original holder of the opinion or observation.

Setting

A business like Google...
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