The Search Study Guide & Plot Synopsis

The Search Plot Summary

Preview of The Search Summary:

Searching the Web is a commonplace activity for those who use the Web. Without the ability to search, the Web would likely be a smaller and less useful place. As Internet businesses grow, the competition to have high rankings in search engines becomes a consulting business in its own right, where Web pages are optimized with SEO (Search Engine Optimization) techniques. This is all driven by the desire to increase a Web site's traffic, which in the Internet business world translates directly into more sales.

Larry Page and Sergey Brin carry out search development centered on a unique approach to ranking pages by relevance. This development leads to creating a search engine and a company called Google. The first few years of Google's life involve further development, but a business plan needs to be created that brings in revenue. The pay-per-click business model that Bill Gross first develops proves to...
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