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Iacocca: An Autobiography - Study Guide Chapters 6-7 Summary & Analysis

This Study Guide consists of approximately 19 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Iacocca.
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Iacocca describes his years as general manager of the Ford Division as the happiest of his life. McNamara had a car called the Cardinal under development when Iacocca took over. He convinced Ford to drop the car.

Iacocca and his group, known as the Fairlane Committee, met weekly at the Fairlane Inn in Dearborn. They were beginning to pay attention to the younger market and the fact that they needed a car for this market that had good styling and performance. The Fairlane Committee did their market research to see what kind of car they needed for this market. They decided to use what they could from the Falcon and to launch the car at the 1964 New York World's Fair.

The design chosen was by Dave Ash and was called the Cougar. The prototype went through several name changes before they settled on...

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This section contains 310 words
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Buy the Iacocca: An Autobiography Study Guide
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