Usa Today
Debuting during an era when most newspapers saw sharp circulation declines, USA Today became the first successful national daily general-interest newspaper in the 1980s. Its stylish innovations, originally lampooned and mocked, were eventually adopted by most of the newspaper industry.
USA Today was the brainchild of Allen H. Neuharth, who became chairman of the Gannett newspaper chain during the 1970s. He began his publishing career in 1952 by starting a statewide sports newspaper in his native South Dakota, and joined Gannett in the 1960s by creating a statewide daily in Florida. He helped lead Gannett from its initial holdings in small upstate New York newspapers to a more national base. During his tenure at Gannett, the company bought the Louis Harris and Associates polling organization. Upon being named chairman of Gannett in 1978, he began developing the idea of a national daily newspaper; in December 1980, Gannett began a satellite information system, which would allow publishing plants on the East and West coasts to simultaneously publish the same information from one satellite. Neuharth insisted that there was also agrowing market for a national newspaper—by the early 1980s, the rise of business travel meant that millions of people on business trips would tire of reading out-of-town newspapers, and want a standard newspaper from one city to another.
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