Someone glancing at the front page of The Wall Street Journal for the first time might be deceived. Unlike other newspapers, the Journal does not have, with one exception, multiple-column headlines or any photographs. It does not look like most newspapers. One might get the impression that the Journal is a conservative newspaper, and on one hand, the observer would be correct. The Journal became the United States' first national newspaper in the twentieth century and was a leader both in innovative writing styles as well as espousing politically conservative opinions. On top of that, it had the highest circulation of any daily newspaper in the United States. Clearly, it would be wrong to pigeonhole a publication that began as a handwritten sheet of business news and a century later was a three-section highly regarded newspaper that could claim more than thirty...