Radio Broadcasting, Station Programming And - Research Article from Encyclopedia of Communication and Information

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Station Formats

Top 40 Radio

Todd Storz, a radio station owner in Omaha, Nebraska, was in a bar one night when he noticed that people loved hearing the same hit songs over and over again. Storz decided to apply this strategy to radio programming, and the result was Top 40 radio. Another station owner, Gordon McLendon of Dallas, Texas, took Top 40 and added the promotion of local on-air personalities called disc jockeys. This programming transition was also very timely. World War II had been over for a few years, and the United States was entering a period of economic prosperity. These economic freedoms trickled down to young people who had money to spend and were trying to distinguish themselves from their parent's generation. Listening to the newest hits and colorful disc jockeys of Top 40 radio gave this growing population a common rallying point. The Top 40 format was...

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This section contains 2,692 words
(approx. 9 pages at 300 words per page)
Buy the Radio Broadcasting, Station Programming And Encyclopedia Article
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Radio Broadcasting, Station Programming And from Encyclopedia of Communication and Information. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.
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