Networks

Networks

Communications media networks were born with the 1926 radio sign-on of the National Broadcasting Company (NBC), signaling the dawn of a new era of both communications and culture in America. The network concept is purely abstract—even in its practical form nothing but a series of wires or satellite connections. Yet the history and influence of the broadcast networks is one of the great stories of the twentieth century, for though they did not create it, the networks did cement the process of homogenizing American culture. By 1930, for the first time America was whistling to the same tunes, laughing at the same comedians, hearing the same politicians' speeches—instantaneously. The taste and judgement of a relative few urban, Northeastern network executives set national standards of everything from dialect and language to fashion and behavior. Only when the influence of the old-line networks had faded, by the end of the century, was it truly possible to grasp the power they held over the nation for so long.

Though the number of networks has grown exponentially over the decades, with the technology of their distribution methods improving by light-years, the concept has remained the same. A network is simply a set of affiliate stations that receive programming from one central source, then beam that programming by some method, either broadcast wave or cable wire, into the eyes and ears of a waiting public.

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