Magazine Industry, Production Process Of
The production process of a magazine involves several steps that are often carried out simultaneously by all who contribute to the final product, including the editorial and advertising departments, the printer, and the circulation department. For this reason, communication, planning, and organization are vital in the process of turning ideas into a magazine. While every magazine varies in this process, a basic formula does exist.
Planning and Preparing Content
The process often begins with the end. The editor and the publisher determine a date that a magazine will reach the reader, and the printer and the circulation department provide deadlines that must be met to accomplish this. Once these dates are established, the scheduling and planning of the magazine can proceed.
With most magazines, the stories for each issue are planned several months, even one year, in advance. An idea for a story can come from several sources: the editor, the staff, queries from free-lance writers, and, occasionally, unsolicited manuscripts. The content of each issue is ultimately the responsibility of magazine editors. The staff is typically expected to submit ideas to the editor. They are often the best source of story ideas because they have a more developed understanding of the focus of a magazine.
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