1377b].
Beginning with the formal study conducted by Aristotle and his contemporaries, communication came to be viewed as a process through which a speaker conveys messages to influence or persuade one or more receivers. In this paradigm, or perspective, emphasis is placed on the role of a source and on his or her intended message. This view of communication was helpful in many ways. It highlighted the key components in the communication process and emphasized the importance of messages in human behavior. It also emphasized that the source of a particular message can be important in determining the outcomes of the communication process.
In his writings, Plato provided a description of what he believed would be necessary for the study of rhetoric to contribute to a broader explanation of human behavior. He explained that the field would need to include the study of words and their nature, the study of human beings and their ways of approaching life, the study of the nature of order, and the study of the instruments by which human beings are affected.
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