Coalition Building
Coalitions refer to the temporary formation of persons, groups, or even nations for some type of joint or common action. It has been used as a term most often in relation to political or national issues, such as President George H. W. Bush's allied coalition during the Gulf War. In business, coalitions have been present for many years as a means of bringing together people, departments within an organization, entire companies, or industries with some common purpose. Examples of such purposes might include; achieving a common corporate goal, lowering insurance rates, regulating an industry action, or strategic planning. Coalitions are an exercise in power, whether in politics or business.
History of Coalitions
The concept of coalition building has too often been confused with interest groups and lobbying. The term refers to the formation of different interests, but not necessarily with the same intent as an interest group. From the French coalascere, the word is generally defined in political terms. Most early coalitions were temporary alliances formed among nontraditional allies to combat a common foe. Bush's Gulf coalition is one such example, and an example of a coalition that did not hold together even over a short span of time.
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